BOOK SYL TANG
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Syl Tang
Specialties: the future, technology, consumer products, entrepreneurship, social justice and cross-border civil issues, social science, climate change and its macro impact, commentary on global events
Home base: New York
Web site: https://web.archive.org/web/20161128003009/http://en.wikipedia.org/wiki/HipGuide and www.hipguide.com
Author of Disrobed (Rowman & Littlefield, 2017), Syl Tang is CEO and founder of the 19-year-old HipGuide Inc. A futurist, her focus is how and why we consume, with an eye toward world events such as natural disasters, geo-political clashes, and pandemics. She has written hundreds of articles on the confluence of world events and soft goods for the Financial Times, predicting and documenting trends such as the Apple watch and other smart wearables, lab-made diamonds, the Department of Defense’s funding of Afghan jewelry companies, the effects of global warming on South Sea pearls, and the unsolved murder of tanzanite speculator Campbell Bridges.
Her brand-consulting work focuses on helping companies including Diageo, Revlon, Volvo, L’Oréal, Jantzen and the state of Michigan. She is behind the launches of some of the most well-known beauty, beverage, automotive and urban-development efforts including category changers such as frozen alcohol and mineral makeup. In addition to developing her Web site, HipGuide, in 1999, she created the first mobile lifestyle texting product in the market and predicted mobile couponing as it exists today.
Her company HipGuide is a case study taught in universities around the world, from Dubai to Nova Scotia to Purdue, through a textbook series, which has led to her being a visiting entrepreneur to the business schools at Yale University, Columbia University, New York University, Duke University, the University of North Carolina and the University of Pennsylvania’s Wharton School, where she judged several years of the Business Plan Competition.
Syl has given talks on the future and how we consume at the Ad Club, the Economic Development Corporation, IBM and the National Association of Women Business Owners, IBM, JCK, Vision Expo, the National Association of Women Business Owners, the Accessories Council, Stanford's College 100, and NYU’s Annual Conference on Business Ownership and Entrepreneurship.
Syl has also written for Vogue China, The Hollywood Reporter, Grazia, Forbes, Star Magazine, AM New York and more. Additionally she has been a television and radio presenter for Fox and the BBC, and has been the subject of TV shows on the Sundance Channel and The Learning Channel. In 2016 she won the WJA’s Editorial Excellence Award for her writing.
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